White balance refers to the process of removing or neutralizing color casts in your images. This adding warm colors until you balance out the color cast, during the white balancing process, you’re technically adjusting the colors along two spectrums. The two spectrums are the color temperature and color tint, in which case you’ll need to correct for that, too. The reason white balance is important is because they prevent you from capturing accurate, true colors in a scene. In addition, color casts tend to look bad. They can mess with portrait skin tones, they can create muddy shadows and sickly highlights, and they can create unwanted moods in your photos. Even though it’s always important to start by color correcting your photos, you can sometimes enhance images by deliberately pushing the white balance in the wrong direction. This is how you use white balance in photography.